Dr. Squeaky’s
Biodegradable Mouth Care
Bamboo is what we do! Dentist-approved and infused with natural ingredients like calcium, neem root, green tea, and xylitol, Dr. Squeaky’s promotes oral and environmental health. The product line includes a bamboo toothbrush, chemical-free mineral toothpaste, green tea mouthwash, and dissolvable floss made from organic bamboo fibers. Choose any combination for a happy and eco-friendly smile.
What I Did
Art Direction
Logo + Naming
Copywriting
Web Presence
Advertising
Package Design
Solution
To create a 100% biodegradable oral care brand, composed of natural materials that are good for both oral health and the environment.
Voice Words
Retro, clear, friendly
Problem
The plastic toothbrush is one of the biggest contributors to the plastic waste crisis, adding roughly 50 million pounds of waste to the oceans and landfills each year and is considered a breeding ground for bacteria, increasing the likelihood of gum disease, cavities, and other infections.
