Grilligan’s Island
Tropical BBQ
Meat us in paradise! Grilligan's Island is a family-friendly barbecue chain with a tropical vibe, bringing the joy of a Caribbean vacation to your table. This exciting restaurant concept is a celebration of food, friendship, and Caribbean flavors.
What I Did
Logo + Naming
Copywriting
Web Presence
Advertising
Collateral Design
Problem
Despite being where American BBQ got most of its inspiration, Caribbean BBQ lacks a major chain restaurant presence both in the United States and internationally, causing many to miss out on the vibrant flavors of tropical BBQ.
Solution
To create an accessible tropical BBQ restaurant chain that prioritizes cultural authenticity, stays true to Caribbean values, and fosters a family-friendly atmosphere.
Voice Words
Tropical, whimsical, playful
