Win the Web
Internet Safety for Tweens
In a world that becomes more digitally-driven by the day, tween internet safety and digital literacy have become more important than ever. In conjunction with the Cybersecurity and Infrastructure Security Agency (CISA) and the National Cybersecurity Alliance, Win the Web focuses on the importance of a safe digital environment for children, sparking much-needed conversations to make this a reality.
What I Did
Art Direction
Logo + Naming
Copywriting
Web Presence
Advertising
Character Design
Problem
With the average age of joining social media getting younger and younger, tweens have very little guidance when it comes to navigating the World Wide Web. This can lead to tweens making poor decisions online, which can harm their reputation, result in negative legal or emotional consequences, and affect future academic or professional opportunities.
Solution
To create a comprehensive ad campaign that empowers and informs tweens to make smart decisions online. These ads prompt the viewer to think twice before posting or interacting with others on the internet.
Voice Words
Empowering, informative, contemporary
The Digital Dragon
This 8-bit illustration is designed to communicate basic internet safety and digital literacy concepts to tweens in a way that feels friendly and digestible. By including this character in the corner of each ad, a connection is forged with the viewer, letting them know that the Digital Dragon is always looking out for their internet decisions.
