Welcome To
NYC Starter Kits
You’re new here? We can help! This Greater New York Chamber of Commerce partnership is the perfect jumping off point, providing new residents with the tools they need to acclimate to their new neighborhood and borough in New York City. These starter kits give new residents the resources to connect with local businesses, museums, restaurants, and more to find their place in their new home.
What I Did
Art Direction
Logo + Naming
Copywriting
Web Design
Advertising
Package Design
Publication Design
Ad Strategy:
The city awaits…
Problem
There is no official government-sponsored onboarding organization for new residents of New York City.
Solution
To create a Greater New York Chamber of Commerce-sponsored organization designed to provide new NYC residents with the information they need to feel acclimated and welcomed in an unfamiliar environment.
Voice Words
Reliable, minimalistic, bold
Check out digital prototype here!
