Point Break
SeaCell Surfwear
Point Break is the new generation of surfwear. With surf gear made primarily out of SeaCell, a biodegradable fabric composed of seaweed and cellulose, this brand prides itself in keeping the ocean blue and surfwear green for years to come.
What I Did
Brand Identity
Art Direction
Logo + Naming
Copywriting
Web Presence
Publication Design
Problem
The majority of wetsuits on the market are made from neoprene, a non-biodegradable synthetic rubber harmful to the environment, often end up in landfills at the end of their lifespan.
Solution
To create a brand that produces biodegradable SeaCell wetsuits/technical swimwear, designed specifically for surfers, swimmers, and scuba divers.
Voice Words
Refreshing, dynamic, coastal
